The results of the research confirm that the regulatory focus has an influence on consumer behavior towards smartphone purchase decision by affecting their perception, motivation, and lifestyle.
Brand equity, brand preference, and purchase intent. John Wiley and Sons, Inc. A research paradigm whose time has come. Journal of Marketing Management, 27 Kotler and Armstrong, In particular, consumer behavior in the smartphone industry, from adoption motivation to post-usage behavior has become a major focus of research in the field of marketing.
Resources for the Future. Engaging Consumers via Branded Mobile Apps. The research also focuses on consumer attitude for smartphones and the influence brand name has on consumer buying decisions.
Reconciling scholastic and managerial perspectives. The recent growth of smartphone usage is an observable fact that crosses all age and gender boundaries. Journal of Management Accounting Research, 16, Journal of business research, 63 9 A test of flow humanistic needs theory, Cyber Psychology and Behaviour, September,pp.
Demystifying customer brand engagement: Business and Management Research: Two studies from Finland. Conceptualizing, measuring, and managing customer-based brand equity. Engagement, telepresence and interactivity in online consumer experience: An assessment of advanced mobile services acceptance: Determinants of customer loyalty and financial performance.
Journal of Marketing Research 16, pp. Indian smartphone companies take on global giants - Hindustan Times. The practice of market and social research: Product and brand-user stereotypes among social classes: Case study of mobile phone selection. Exploring the loyalty nexus.
The impact of brand value on brand selection: A new critique of adult learning and teaching, Leicester. World Journal Of Social Sciences, 2 5: Journal of Targeting, Measurement and Analysis for Marketing, 15 4 What is the difference?
International Journal of Marketing Studies. Journal of Marketing, 57 January Contributions from TAM and diffusion theory models.
Copyright c Deepika Ganlari. MIS Quarterly, 28 2pp. Using surveys to value public goods: An overview of theories, models, and measures. International Journal of Multiple Research Methods, 3 1pp.
A paradigm for developing better measures of marketing constructs.
Journal of Current Issues and Research in Advertising, 26 2 Journal of Advertising, 24 3 MIS Quarterly 27 3pp.An investigation of consumer behaviour in mobile phone markets in Finland Submission to 32 nd EMAC conference, Track: New Technologies and E-Marketing Jukka Pakola, billsimas.com, Assistant in Economics, [email protected] A Study On Customer Purchase Behaviourtowards Mobile Phone With Special Reference To Erode City billsimas.comumar, From this study I have gained lot of practical exposure about consumer buying behaviour towards mobile phones.
Key-Word: Training, Development A Study On Customer Purchase Behaviourtowards Mobile Phone.
Hence factors influencing consumer behavior in choosing a mobile phone from the different brands will be considered. of the responses should be such which would be able to serve its purpose of finding out the factors most influencing consumer behaviour in choosing mobile phone brands, particularly for the UK market.
Factors Affecting Consumer Buying Behavior of Mobile Phone Devices Mesay Sata School of Management and Accounting Hawassa University,Ethiopia Mobile Phone, Consumer Purchase Decision, Hawassa 1.
Introduction The development of mobile phones and technologies has been an extended history of innovation and. A study on consumer buying behavior of mobile phones The behavior of consumers towards smartphones is increasingly a focus of marketing research.
In particular, consumer behavior in the smartphone industry, from adoption motivation to post-usage behavior has become a major focus of research in the field of marketing.
Study of Consumer Behavior in Selecting Mobile Phones By Saranya Roy Nahid Anjum.Download